If your website isn't set up to generate leads, communicate clearly, or guide potential customers while you're offline, you could be missing valuable opportunities.
Here's a simple website checklist for small businesses to make sure your online presence is pulling its weight - even when you're not.
Visitors landing on your site should immediately understand what you do and what they should do next. Whether it's booking a call or submitting an enquiry form, your CTA should be front and centre, using action-driven language.
Most users now browse on mobile - especially over weekends and holidays when they're on the go. A slow or poorly optimised mobile experience is a fast way to lose potential customers.
Check for:
If your site looks great on desktop but messy on a phone, it's time for a refresh.
You'd be surprised how many businesses have broken or misdirected forms on their website. If someone takes the time to send you a message, you don't want their enquiry to get lost along the way.
Test your forms regularly to make sure:
Bonus points if you offer multiple contact options, like email, phone, and form.
Even if you're away from your inbox, your website can keep the conversation going. Set up an automatic email reply to let people know when you'll get back to them. This shows professionalism and keeps potential customers engaged while you're offline.
A Bank Holiday is the ideal time to check the essentials:
A quick content refresh can improve trust and SEO - both crucial for turning visitors into leads.
One that's always online, even when you're not.
If reading this checklist has you realising your site could be doing more - we're here to help.
Here at BK Development, we build, redesign and optimise websites for businesses across the UK.
Whether you need a simple refresh or a full redesign, we'll make sure your website works for you.
