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Some businesses rely entirely on platforms like Facebook, Instagram, or TikTok, whilst others invest heavily in a website, but neglect social media.
The truth? Your business needs both. A website and social media serve different purposes, and together, they create a powerful online presence that helps you grow your brand, attract new customers, and increase sales.
A website is your businesses' digital home. It's the one place online where you have full control over content, branding, and customer experience. Unlike social media, where algorithms dictate visibility, your website belongs to you.
A well-designed website makes your business look legitimate and trustworthy. 84% of consumers think a business with a website is more credible than one without.
Social media platforms can change algorithms, limit reach, or even ban accounts overnight. Your website, however, is under your control, ensuring that you always have an online presence.
A website allows you to rank on Google when people search for your services. This drives organic traffic to your business - something social media alone cannot do.
With a website, you can sell products, book appointments, or collect leads 24/7. Unlike social media, where transactions usually happen through messages or third-party sites, your website can have secure payments, order tracking, and automated sales processes.
Social media is a powerful marketing tool that helps you connect with your audience, build relationships, and drive traffic to your website. However, it should not replace a website. Instead, it should work alongside it.
Platforms like Facebook, Instagram, LinkedIn, and TikTok allow you to reach new audiences and interact with customers in real time.
Unlike a website, which requires setup and hosting, social media platforms are free and quick to start using. This makes them great for startups and small businesses on a budget.
A website typically grows slowly through SEO, while social media offers the chance to go viral with the right post. A single well-timed post can reach thousands of people overnight.
Unlike a website, where interactions are more formal, social media allows for instant engagement. Responding to comments and DMs, sharing behind the scenes content, running polls etc. All of these things build a community around your brand.
Now let's talk about why combining them is the best strategy.
Your social media pages should always link to your website. If a potential client sees your post and wants to learn more, book a service, or buy a product, they should be able to click through to your website.
While social media creates interest, a website turns visitors into paying customers. By offering detailed service descriptions, a professional, branded experience, and a secure way to book a service or purchase a product.
Social media platforms change all the time, algorithm updates can reduce organic search. Having a website ensures your business has a stable foundation, no matter what happens with social media trends.
A website and social media serve different but complementary roles in your businesses' online strategy. By using both effectively, you maximise visibility, build trust, and increase sales.
We design stunning, high-converting websites for businesses across the UK. Get in touch today to discuss your new website and social media strategy, to help your business grow.
